The message received by customers and employees is the reality of the message communicated. Great communicators also know that when it comes to sales, influencing teams, and negotiating business problems, they need to be great communicators.
Understanding the mindset and motivations of the people you are communicating with is key to a successful interaction. Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographics in sales is applied when building user and customer personas, applied to resonate with a customer on an emotional level. It’s used by leaders to motivate, inside, and lead small organizations. psychographic is all about understanding who you are speaking to and how best to relate to them so that you achieve the result you want.