70% of business failures are due to a lack of effective communication during implementing of a new product or process, and this is most due to a lack of communication. So improving communication skills can lead to great business success, and a more effective use of resources
Effective business communication is how employees and management interact with and among each other to reach organizational goals and be more aligned with the core company values. So what does it mean when we say effective communications? Communication skills consist of non-verbal components like body language, tone of voice, verbal components like words chosen to suit the audience, and channels of communication like social media, email, or in-person. Great communicators are aware of the most important thing… They know that it doesn’t matter what they think they are communicating, what matters is the message perceived.
The message received by customers and employees is the reality of the message communicated. Great communicators also know that when it comes to sales, influencing teams, and negotiating business problems, they need to be great communicators.
Understanding the mindset and motivations of the people you are communicating with is key to a successful interaction. Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographics in sales is applied when building user and customer personas, applied to resonate with a customer on an emotional level. It’s used by leaders to motivate, inside, and lead small organizations. psychographic is all about understanding who you are speaking to and how best to relate to them so that you achieve the result you want.
Great communicators grow their business and they attract new customers with ease and less spent on marketing. Their customers are more likely to refer them and they retain productive employees and have a positive business environment.
Great communicators are better at working within and managing teams and they get to spend more time focused on service delivery and customer satisfaction. Personally, they have reduced stress levels and richer personal relationships
7 specific things to do that can improve your communication skills
- Listen, listen, and listen.
- Who you are talking to matters.
- Body language matters.
- Check your message before you hit send.
- Be brief, yet specific.
- Write things down.
- Think before you speak.
If you are struggling to maintain customer relationships, and have frustrations with employees not listening or following processes, then our effective communication refresher is for you. We offer a communications refresher focused on leaders and teams to help increase productivity. We also provide consulting to businesses to help build customer persona’s and redesign their sales and service process.
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw